Marketing Analytics Manager

Job Title:

Marketing Analytics Manager

Role Overview:

We’re looking for an effective communicator who lives and breathes data. You should be proficient in dashboard building via data visualization technology, and have strong communication skills. You must be optimization oriented, familiar with B2B Marketing, and have the ability to juggle multiple priorities simultaneously. In this role, you will institute analytical rigor across marketing initiatives and in doing so help scale and optimize our impact on the growth of our business. You will be a critical component of a Marketing team responsible for data management, process, and ROI optimization.

Key Responsibilities:

• Lead Marketing results forecasting in partnership with budget owners
• Provide insights and recommendations for initiatives focused on acquisition, engagement, retention, and growth
• Support the development of best-in-class marketing program strategy through measurement, optimization and forecasting
• Support visualization development for high-visibility internal presentations and slides.
• Deliver and maintain training and resource materials, highlighting best practices and opportunities for efficiency

About You:

• 3+ years of experience in a Marketing Analytics/Business Intelligence role, ideally in a B2B SaaS environment
• 3+ years of experience in reporting and tracking Marketing and Sales performance in a B2B SaaS environment
• 3+ years exposure to B2B marketing funnels, Marketing KPIs such as conversion rates, cost per lead, cost of customer acquisition, and Marketing ROI
• Experience with Marketing funnel modeling
• Experience building dashboards and presenting findings to stakeholders
• Proficient and direct experience with one or more major data visualization tools including Looker / DOMO / Tableau etc.

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Pension and Retirement Plans
• Medical, Dental and Vision Coverage
• Paid Time Off
• Paid Parental Leave
• Support for Community Involvement

We're serious about our commitment to diversity which is why we prohibit discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.