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Director of Product Marketing – SecOps/XDR

ID: JR0031159

Remote United States

Job Title:

Director of Product Marketing – SecOps/XDR

Role Overview:

ompany Overview: 

Trellix is a global company redefining the future of cybersecurity. The company’s open and native extended detection and response (XDR) platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations. Trellix’s security experts, along with an extensive partner ecosystem, accelerate technology innovation through machine learning and automation to empower over 40,000 business and government customers. More at 

Role Overview: 

Trellix is seeking a dynamic Director of Product Marketing with experience in XDR, SIEM, SOAR or End Point Security technologies. This individual will be responsible for driving the go-to-market strategy, messaging, sales enablement content, channel content, thought leadership, competitive and lead conversion content as well as support analyst relations activity. In this role, you will lead a team of product marketers and partner across the company with senior leaders in product management, business development, marketing, and sales to drive growth and deliver value to our customers. 


  • Lead a team of 2-4 product marketers to drive go-to-market success for Trellix’s SecOps product portfolio 

  • Create differentiated messaging for all products within the portfolio to articulate Trellix’s value proposition and leadership in the XDR market. Continuously examine and refine messaging to maximize impact and conversion 

  • Drive creation of mid- and bottom-of-the-funnel content and collateral, including white papers, thought leadership content, data sheets, customer presentations, videos, success stories, webinar content, blog posts, competitive content and more to accelerate conversion 

  • Support the Sales Engineering team in developing compelling storylines with relevant use cases to demo the product effectively 

  • Create impactful content for the Analyst Relations team to support building deeper relationships with key industry influencers through briefings, inquiries, advisory day meetings and more 

  • Use data and research to continually influence product strategy and develop go-to-market plans for product launches and releases 

  • Partner with the Sales Enablement team to develop and deliver the right content to educate and arm the sales reps to drive meaningful customer conversations 

  • Evangelize product value proposition at analyst briefings, events, webinars, sales trainings, customer conversations and more 

  • Develop and lead a Voice of Customer program to test ideas and to refine product positioning, packaging and product capabilities 

  • Lead SecOps track for Customer Advisory Board meetings 

  • Develop compelling product-level content for industry events, corporate events and customer advisory board meetings 

  • Analyze product performance and marketing metrics and refine GTM strategy on a regular basis, collaborating with the Product Management and Marketing teams 

  • Be the expert on buyer personas, buyer journey and targeted value propositions 

About you: 

  • You bring 10+ years of experience in the cybersecurity domain, 10+ years of product marketing experience. Experience in End Point Protection products is a plus 

  • You have a technical background. MBA preferred 

  • You are analytical and able to use data to inform strategic decisions 

  • You are a great communicator and able to present to large audiences 

  • You work well with others are able to influence action and decisions 

  • You are calm under pressure, and able to respond to changing needs of the business 


Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

  • Pension and Retirement Plans
  • Medical, Dental and Vision Coverage
  • Paid Time Off
  • Paid Parental Leave
  • Support for Community Involvement

We're serious about our commitment to diversity which is why we prohibit discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

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