Director of Product Marketing – SecOps/XDR

Trellix is seeking a dynamic Director of Product Marketing with experience in XDR, SIEM, SOAR or End Point Security technologies. This individual will be responsible for driving the go-to-market strategy, messaging, sales enablement content, channel content, thought leadership, competitive and lead conversion content as well as support analyst relations activity. In this role, you will lead a team of product marketers and partner across the company with senior leaders in product management, business development, marketing, and sales to drive growth and deliver value to our customers. 

Responsibilities: 

• Lead a team of 2-4 product marketers to drive go-to-market success for Trellix’s SecOps product portfolio 

• Create differentiated messaging for all products within the portfolio to articulate Trellix’s value proposition and leadership in the XDR market. Continuously examine and refine messaging to maximize impact and conversion 

• Drive creation of mid- and bottom-of-the-funnel content and collateral, including white papers, thought leadership content, data sheets, customer presentations, videos, success stories, webinar content, blog posts, competitive content and more to accelerate conversion 

• Support the Sales Engineering team in developing compelling storylines with relevant use cases to demo the product effectively 

• Create impactful content for the Analyst Relations team to support building deeper relationships with key industry influencers through briefings, inquiries, advisory day meetings and more 

• Use data and research to continually influence product strategy and develop go-to-market plans for product launches and releases 

• Partner with the Sales Enablement team to develop and deliver the right content to educate and arm the sales reps to drive meaningful customer conversations 

• Evangelize product value proposition at analyst briefings, events, webinars, sales trainings, customer conversations and more 

• Develop and lead a Voice of Customer program to test ideas and to refine product positioning, packaging and product capabilities.  

• Lead SecOps track for Customer Advisory Board meetings 

• Develop compelling product-level content for industry events, corporate events and customer advisory board meetings 

• Analyze product performance and marketing metrics and refine GTM strategy on a regular basis, collaborating with the Product Management and Marketing teams 

• Be the expert on buyer personas, buyer journey and targeted value propositions 

About you: 

• You bring 10+ years of experience in the cybersecurity domain, 10+ years of product marketing experience. Experience in End Point Protection products is a plus 

• You have a technical background. MBA preferred 

• You are analytical and able to use data to inform strategic decisions 

• You are a great communicator and able to present to large audiences 

• You work well with others are able to influence action and decisions 

• You are calm under pressure, and able to respond to changing needs of the business